Privacy Policy

Last updated: [11-26-2025]

Lucerio Dental (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website at LucerioDental.com, contact us, or use our dental services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Information you provide directly

We collect information you choose to provide, such as:

• Name
• Email address
• Phone number
• Mailing address
• Preferred appointment date/time
• Any other information you include in contact or appointment request forms
• Communications you send to us (for example, by email or phone)

1.2 Information collected automatically

When you visit our website, we automatically collect certain information about your device and how you interact with our site, including:

• IP address
• Browser type and version
• Device type and identifiers
• Pages you visit and links you click
• Dates and times of your visits
• Referring and exit pages

We collect this information using technologies such as:

• Cookies – small text files placed on your device
• Pixels, tags and scripts – code used to understand usage and measure campaigns
• Log files – records of website activity

1.3 Information from other sources

We may receive information about you from:

• Advertising and marketing partners
• Analytics providers
• Social media platforms, if you interact with us there

2. How We Use Your Information

We are a dental practice and may use the information we collect to:

• Provide, operate and improve our website and services
• Schedule and manage dental appointments and related services
• Communicate with you about your treatment options, appointment reminders and follow-up care
• Respond to your inquiries and provide customer support
• Send you information about our dental services, promotions and updates, where permitted by law
• Analyze website usage and marketing campaign performance
• Detect, prevent and respond to fraud, security incidents and misuse of our services
• Comply with applicable laws, regulations and legal processes

3. Cookies and Similar Technologies

We use cookies and similar technologies to:

• Help our website function properly
• Remember your preferences
• Understand how visitors use our website
• Personalize and measure advertising and marketing campaigns

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you disable or refuse cookies, some parts of our website may not function properly.

4. Online Advertising and Google Services

We work with third-party partners, including Google, to show ads and to measure and improve our marketing.

This may include:

• Google Ads (including remarketing) – to show ads to people who have previously visited our website
• Google Analytics or similar tools – to understand how our website is used and improve it over time

When you visit our website:

• Third-party vendors, including Google, may use cookies and/or device identifiers to show our ads on websites and apps across the Internet based on your past visits to our website.
• These technologies may also be used to measure ad performance and better understand our audience.

We may also use information you provide (such as your email address or phone number) to create customer lists or “audiences” in Google Ads or other platforms, in order to show you more relevant ads and measure results. When we do this, we follow applicable laws and platform policies and do not sell your personal information for money.

Your advertising choices

• You can opt out of Google’s personalized advertising by visiting Google Ads Settings (https://adssettings.google.com).
• You can use industry tools such as the Network Advertising Initiative (NAI) opt-out page (https://optout.networkadvertising.org) and the Digital Advertising Alliance (DAA) opt-out page (https://optout.aboutads.info) to manage interest-based advertising from participating companies.
• You can control cookies generally through your browser settings.

5. How We Share Information

We may share personal information in the following situations:

• Service providers. With trusted service providers who perform services on our behalf, such as website hosting, analytics, advertising, email delivery, scheduling and customer support.
• Advertising and analytics partners. With advertising networks (including Google) and analytics providers that help us deliver and measure ads and understand website usage.
• Legal, compliance and protection. When we believe it is necessary to:
  • Comply with applicable laws, regulations or legal processes
  • Respond to lawful requests from public authorities
  • Protect the rights, property, or safety of [Practice Name], our patients, our staff or others
• Business transfers. In connection with any merger, acquisition, financing, reorganization, sale of assets or similar transaction.
• With your consent. In other cases, we may share information with your consent or at your direction.

We do not sell personal information for money.

6. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, such as the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of certain uses of your information, including marketing communications

If you wish to exercise these rights or update your preferences, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before fulfilling certain requests.

You can opt out of marketing emails by following the unsubscribe instructions in those emails. Even if you opt out of marketing, we may still send you non-marketing messages related to your appointments or dental care.

If you are a resident of California or another U.S. state with specific privacy laws, you may have additional rights under those laws. You can contact us to learn more and exercise those rights.

7. Health and Patient Information

We are a dental practice and may handle health-related information as part of providing dental care.

Please do not include detailed medical or dental information in our website forms. We will collect any necessary health information in person or through other secure methods as part of your patient intake and treatment process.

If you do provide health or dental information to us (for example, information about your symptoms, medical history or current medications), we will use this information to evaluate your needs and help schedule appropriate care.

Depending on your relationship with us and the services we provide, some of this information may be considered “protected health information” under federal or state law. In that case, our use and disclosure of such information may be governed by a separate Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (“HIPAA”). If there is any conflict between this website Privacy Policy and our HIPAA Notice of Privacy Practices with respect to protected health information, the HIPAA Notice of Privacy Practices will control.

8. Data Security

We use reasonable physical, technical and administrative safeguards designed to protect personal information from loss, misuse, unauthorized access, disclosure, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for legal, tax or accounting purposes).

10. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the website. If we learn that we have collected personal information from a child under 13, we will take steps to delete it as required by applicable law. If you believe a child under 13 has provided us with personal information, please contact us.

11. Links to Other Websites

Our website may contain links to other websites or services that are not operated by us. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Your continued use of our website after we make changes indicates that you accept the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: